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Tower Local

Northwest Arkansas Based Local Web Design and Marketing

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Digital Marketing

Market Research Is Crucial to Your Brand’s Success

July 22, 2021 by Joyce

Are you planning to start a business, launch a new product or service, understand your customer’s needs and preferences or increase your business visibility? If yes, then you first need to conduct market research. Market research is defined as the action of gathering, interpreting, and analyzing data to help solve unique marketing challenges. Conducting marketing …

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What Does It Mean to Be a Google Partner?

July 17, 2021 by Joyce

Are you a company or individual looking for a partnership to drive your success? Being at Google is a step in the right direction but what does it mean to be a Google partner? Being a Google partner means hiring certified professionals to work on your ads and deliver creatively. In turn, you get more …

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Why Is Digital Marketing Vital for Smaller Businesses?

July 16, 2021 by Joyce

Digital technology has radically altered the way businesses function today. Ad firms now address their ad campaigns differently. Online marketing benefits more than just large brands and corporations. In reality, digital marketing may be highly beneficial to small firms. Read on to find out more on why digital marketing is vital for smaller businesses? 1) …

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Successfully Running a Business Online

July 15, 2021 by Joyce

Running an online business can be overwhelming and, at times, unsuccessful if you don’t have the skills or knowledge to do so. There’s a ton of different things you need to consider when selling online.  Here are the most important things to know to make sure that your online business thrives. First of All, Organize …

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Why Color Really Does Matter in Digital Marketing?

July 9, 2021 by Joyce

When it comes to marketing, color plays a very significant role. Color is the first thing our eyes see. Therefore, knowing the meanings and representations of colors is imperative when branding your products. This article explores color, digital marketing northwest Arkansas, and relevant examples of companies using color in their daily marketing strategies. How Does …

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How Can Social Media Boost Your SEO?

July 9, 2021 by Joyce

The impact of social media on search engine results has long been debated. While Google has verified that social media does not directly attribute to your SEO rankings, there is proof that the social signals provided by this platform are beneficial. Social media creation has facilitated widespread sharing and enhanced visibility. Shares and likes provide …

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5 Effective Ways to Promote Your Business Website

July 9, 2021 by Joyce

The growth of your business will often depend on how much effort you put into branding. Building a reliable website is an excellent way to market or introduce your enterprise to the target audience. Yet, you cannot be successful enough if you create a website and fail to promote it. This article discusses how you …

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How Do You Know Your Website is Gaining Traction?

July 9, 2021 by Joyce

A website is a crucial part of a business for a variety of reasons, so it needs to be maintained often. It should be more than just a tool for customers to find your business’s contact details or address. With the increase in businesses done online, a website needs to be monitored to gain traction …

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These 4 Things Can Adversely Affect Website Performance

July 9, 2021 by Joyce

Your website is the public face of your company. It is an essential business tool that allows potential customers to learn more about your company and make purchasing decisions. Because today’s clients have various choices, it’s critical to give them the best possible user experience on your website to persuade them to buy. Your website’s …

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How to Drive More Traffic to Your Website

July 8, 2021 by Joyce

Whether you have just opened or been running a traditional street-side business or an e-commerce store, you know it is important to have a functional website. Your website is an online storefront that helps visitors learn more about your products or services and builds trust for your brand. Over time, you will realize you have …

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Is a Slow Website Killing Your Brand’s Potential

July 7, 2021 by Joyce

Do you know a slow website could kill your business? Recent data showed this for every additional section that it takes for your website to load cost you around 7% in conversions. This means that if your business makes $1 million annually, then a second delay could cost you up to $70,000. Building a successful …

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