Whether you have just opened or been running a traditional street-side business or an e-commerce store, you know it is important to have a functional website. Your website is an online storefront that helps visitors learn more about your products or services and builds trust for your brand. Over time, you will realize you have more leads and customers, which will boost your sales and revenue. Many people have a preference for using wordpress as their content management system.
However, hiring someone to design a great site that’s easy to navigate and adding content isn’t enough. It would be best to determine how to drive more traffic to your website, as it’s an essential indicator and driver of business growth.
It can help you gather insights about your audience, make informed decisions, determine how well your marketing is working, and improve search engine optimization and credibility. It’ll also be easier to generate more leads, have conversations, and acquire more customers.
In this next section, we’ll share various effective and reliable ways to increase website traffic so you can attain your business goals.
Know That Content is King
Most entrepreneurs assume that writing content on the website pages is enough to engage the visitors and convert them into clients, but this doesn’t always work. You need to empower the visitors by sharing key information and perspectives so they can feel comfortable and turn to your company whenever they need reliable products or services.
Take time to create compelling, informative, and high-quality content for the website regularly. This could be in the form of how-to guides, blog posts, eBooks, articles offering answers to common questions, and more.
Be sure to add images and videos to spice things up and use simple sentences to connect with all kinds of visitors. Also, keep updating the content regularly since this is a long-term solution.
Remember, you don’t need to be an authority on SEO, writing for the web, or content strategy to create interesting and informative content that showcases your expertise in the industry. Just have a robust content marketing strategy, and you will increase traffic on your site.
Use Social Media
Most people today spend more of their time on social media, and you can take advantage of this to engage with the audience and drive more traffic to your website. This is done by sharing information and answering the questions the audience asks.
Also, you can share the new content you post on your website across all social media platforms to reach a wider audience. As people check out your social media channels, they will find the shared blogs, videos, offers and connect with you as soon as possible.
Most platforms like Facebook, Instagram, and Twitter also allow companies to practice social media marketing as they’re a gold mine for leads. They provide a wide range of strategies and tactics to promote the content and engage with people locally and globally. After all, they have personal, demographic, and geographical information of all users, making it easy for marketers to tailor messages the users will resonate with. This is an excellent opportunity to market your company’s services and products, engage with existing customers, and get new ones by promoting your brand, mission, and culture.
Create Guest Posts
Another tactic you can use to generate leads to your website is guest blogging. This involves writing content for other sites, and in return, the site owner or editor will let you link the post back to your site. This opportunity allows you to get more backlinks (to improve google rankings), more referral traffic, and increase brand awareness.
While guest blogging might be a reliable way to drive more traffic to your site, you will have to identify great site owners that can accept your blogs. Consider using Google search operators to identify the site with ‘become a distributor’ or ‘write for us’ pages. Also, don’t limit yourself to the sites you find, as most websites today allow guest blogging even if they haven’t advertised.
Alternatively, you can ask an industry influencer to post a blog on your website or mention your company on their round-up post or review. Most influencers will do this for free, but you should collaborate with them so they can benefit too.
Explore Email Marketing
Choosing to send out regular newsletters or offers via email is a reliable way to stay connected to your customers and generate more traffic to the company’s website. All you need to do is share useful information and links to the pages on the site so subscribers can learn more.
Remember to put carefully thought-out subject lines on your emails as this will determine if the user will open the email or not. Although this strategy is effective, you shouldn’t bombard your readers or loyal customers with emails. If you do, you will force them to delete, disengage, or unsubscribe from your email listing.
Include Your Company on Online Directories
Getting your business listed on free online directories or review sites can also drive more traffic to the website. You will have a profile that has a link to the company’s website, and as long as you update the listings actively and receive positive reviews, you will get more traffic.
It’s always better to go for directories with a strong domain authority on popularly used search engines. For instance, a directory like Yelp has a strong authority on Google, so you will generate more traffic if you list your company.
Capitalize on Backlink Building
Backlinks are links you get from other websites to your company’s site. If you get backlinks from a renowned industry influencer or complementary business, you will introduce your business to a larger audience and drive qualified traffic to the site.
Besides, top ranking search engines like Google pick up on backlinks, so when it sees that your business is getting support from trusted sites, their trust in your company will increase too. More trust means higher rankings which result in more traffic.
If you haven’t been getting traffic on your website, you now know what to do. Make sure you understand how each of these techniques or methods work and choose what’s more suitable for your business. You can always consult professionals for more guidance and insights.