When it comes to marketing, color plays a very significant role. Color is the first thing our eyes see. Therefore, knowing the meanings and representations of colors is imperative when branding your products. This article explores color, digital marketing northwest Arkansas, and relevant examples of companies using color in their daily marketing strategies.
How Does Color Make You Feel?
Every color evokes a distinct emotional response. Colors are everywhere we lay our eyes and can affect the moods of both adults and kids. Everybody has got their favorite shade of color. Having this in mind, intelligent companies use this knowledge to their advantage when designing a brand identity.
Colors and the Emotions they Tend to Invoke
It is a fact that every color introduces a different feeling. While some are somber, others are bright and lovely. Here is a list of colors and the feelings they present when the eye sees them.
1. Orange
Orange represents fun. It is identical to yellow in the mind’s eye and evokes a series of emotions. It is both playful and fun. Additionally, it represents energy, motivation, and friendliness. Examples of brands with the orange color include Amazon, Nickelodeon, Fanta, Starz, Gulf, and many other companies.
As the color of emotion and enthusiasm, orange dispenses warmth and joy and is often regarded as a fun color worthy of delivering emotional strength. Its other features include optimism, spontaneity, and positivity to life. Most companies adopt orange to radiate a calm and lively essence.
2. Yellow
Yellow indicates optimism and happiness. It is a warm color that invokes feelings such as cheerfulness and wellbeing. It is also linked to youthfulness, high energy, enthusiasm, and youthfulness. Besides grabbing your attention, yellow may also be a sign of caution. Prominent brands with yellow include Cheerios, Best Buy, Yellow Pages, Ferrari, AOL, McDonald’s, etc.
Being the most luminous, yellow tends to capture attention more than any other color. It represents sunshine, warmth, and happiness in almost every culture. Like two sides of a coin, yellow can convey distinct emotions of joy and caution.
3. Purple
Color purple often denotes power, imagination, energy, and retrospect. Purple has been linked to royalty since time immemorial. Since it is not dominant in nature, its links include imagination and creativity. When it comes to food products, purple is associated with decadence and luxury. Its brand examples include Cadbury, FedEx, Yahoo, Hallmark, SyFy, Monster, Ralph Lauren, Taco Bell, and many more.
Purple combines the ferocious energy of red and the calm stability of blue. Additionally, purple represents wealth, wisdom, extravagance, creativity, dignity, devotion, and magic. Since it rarely occurs in nature, it is often believed to contain a sacred meaning.
4. Red
Color Red often commands attention. It is strong, dynamic, and passionate. Red has a lot of energy and is often regarded as youthful and bold. By triggering hunger and creating a sense of urgency, it is usually good for impulse buys. It is highly arousing and desirable, affecting the body by increasing your heart rate and blood pressure. Prominent brand examples of red include Coca-Cola, McDonald’s, KFC, YouTube, Budweiser, Nabisco, Nintendo, K-Mart, and many others.
Red color has a significant impact on our perceptions, emotions, spiritual and wellbeing. As a color of blood and fire, red is often associated with meanings such as love, heat, desire, passion, sexuality, determination, willpower, and other attributes. It is highly visible and focuses attention quickly, getting people to make quick decisions—a reason for the red color of fire trucks and fire engines.
5. Pink
Pink is not as visually striking as red. Often considered a feminine color, pink portrays love, romance, and sweetness. It can also be daring and sexy, depending on its shade. Brand examples of pink include Victoria’s Secret, Dunkin Donuts, hello Kitty, Susan G Komen, T-Mobile, Taco Bell, and more.
Pink is a delicate color meaning lovely, playful, charming, romanticism, feminism, and tenderness. It often represents the universal love of oneself and others. Pink also symbolizes affection, friendship, inner peace, approachability, and it means love, as does the color red.
In comparison, red represents heat and passion, pink stands for romance and charm. Pink represents sugar and spice and everything nice.
6. Blue
Blue stands for logic and communication. It is associated with nature since water and the sky are both blue. Blue releases a soothing and calming effect. It makes your brand appear trustworthy and reliable. It makes us feel safe and secure by inducing a calming effect on the body. Blue is not fit for food products since studies show that its calming effect naturally suppresses appetite. Brand examples include Lowes, JP Morgan, HP, Facebook, Ford, Walmart, IBM, and Twitter.
Blue evokes positive effects on the mind and body. Being the color of the spirit, it invokes rest and may cause your body to produce calming chemicals and release feelings of tranquility. However, not every shade of blue is serene. Electric or brilliant blues can be dynamic and dramatic, expressing exhilaration. Blue can be steadfast and strong or light and friendly. It symbolizes purity and sincerity.
7. Green
Green represents stability and growth. It also stands for health and nature.
Green color symbolizes harmony and balance and often promotes environmentally-friendly campaigns. It represents peace, universal love, and earth.
Dark green may also represent wealth and money. Product examples include Tropicana, John Deere, Heineken, Tropicana, Starbucks, Whole Foods, Landrover, and Animal Planet.
Green contains a healing power and often regarded as the most restful and relaxing color the human eye can view. It can enhance vision, endurance, and stability. Green is also traditionally linked to finances, money, ambition, greed, jealousy, and wall street.
8. Black
Black is powerful yet sophisticated. It is seen as a status symbol, carrying an ambiance of exclusiveness with it. It is considered glamorous and elegant. Black can also represent grief and death. Product brands that use black as the primary color include Gucci, Polo, Puma, Nike, Adidas, Honda, New York Times, Chanel, and Prada.
9. White
White represents purity, completion, and wholeness. It is associated with peacefulness, simplicity, and sincerity. White sparks creativity when viewed as a clean slate. White is typically paired with black to portray balance, neutrality, and harmony. Almost every brand contains a black and white version of its design.
Brand color says a lot about a product. Over time, marketers continue to use colors in their brands to evoke certain emotions. You should be aware of the meaning of specific colors before resorting to applying them to your product for efficient marketing.
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