A website is a crucial part of a business for a variety of reasons, so it needs to be maintained often. It should be more than just a tool for customers to find your business’s contact details or address. With the increase in businesses done online, a website needs to be monitored to gain traction from an increasing number of visitors.
There are many ways to grow a site and to create the necessary traction. However, the big question one might have is, “How do I know if the changes made are actually working?” If you’re not sure and need help determining what to do to grow your site, Tower Local will be able to help. Leaving it to professionals is always a great option.
Although it can be a daunting task, this simple guide will help make it easier to tell, for certain, that they are working. No matter the web-building platform that you might have chosen, the following are some of the things to which you should pay close attention.
1. Visitors
This is the most basic piece of analytical data that a business can utilize to establish if its website is gaining traction or not. The data will indicate that more people are visiting your website from time to time. There are several other crucial pieces of information that must be considered other than visitors, but like a store can’t sell without shoppers, your business needs traffic driven to your website.
Even if you don’t dive deep into other analytical measurement tools like Google Analytics, you can quickly and simply observe the exact number of visits. It also shows information, such as their location, the devices they used, and other pieces of data.
2. Bounce Rate
It’s good to see an increase in visitors to your website, but it is not enough to paint a full picture of the website’s traction. This is usually because some people just arrive on the site and leave immediately, which does not do your business any good.
When you incur other costs such as online adverts, it is important that you know if the persons clicking on your ads are checking to find out what your site is all about. If they only land on your site then go back to the search engine, your business gains nothing other than an increase in the count of visits. That’s a wasted opportunity to convert potential customers before they even have a chance to see what you offer.
This is why it is crucial that you find out what the bounce rate is to better understand your client base. The bounce rate will indicate if someone is arriving on the site and visiting other pages or if they are merely pressing the back button and leaving.
If more people are visiting the website and checking out your other pages, it goes to show that they love what you have to offer. The longer they stay on your website, the better the chances of them purchasing an item from your site.
3. Sales Numbers
It’s the lifeblood of a business. The question you need to ask yourself is, “Have you noticed an increase in sales since you began concentrating on your website and building traction?” The end goal is to increase your sales and raise your ROI (Return on Investment).
If you have noticed an increase in Internet sales, it usually indicates you’re gaining traction. In reality, no other figure or piece of analytical data matters as much as your sales.
4. Conversion Rate
This is a more detailed examination of the number of sales you make. Every business wants to experience an increase in sales. Better understanding the conversion rate will help the business spot areas of improvement and opportunities of growth that will not only maintain sales but increase them.
Growth in the conversion rate indicates that more customers are purchasing products from you whenever they visit your site. A robust conversion rate is crucial since it shows that customers have a higher chance of finding what they are looking for on your website.
Similarly, if people are directed to your site via search engines or pay-per-click ads and they do not buy anything, it usually shows that they are not finding what they are looking for. In case this happens, you might want to concentrate on keywords. Do the keywords that you use tell your visitors what they will find on your site?
There is absolutely no reason to use false keywords to generate traffic. Keywords must always represent what you have to offer. An enhancement in traffic is just an ego boost if it does not translate into an increase in sales or conversion rate. When trying to establish whether your site is gaining traction, but a lot of emphasis on the conversion rate.
5. Traffic Sources
It is important that you know where clients are coming from. Traffic sources are directly associated with the total number of visitors that your website generates.
Direct visitors are those that type your website’s URL into their browsers. An increase in such kind of traffic indicates that more customers are heading straight to your site. Direct visitors are usually more likely to purchase from you since they have visited your website before.
Search visitors, however, reach your site via search engines. This is a crucial piece of analytical data that you might want to consider. If there is an increase in search visitors, it means that your website’s ranking on search engines is going up. This also shows that you are doing what is right in terms of search engine optimization and that your website is gaining traction.
Finally, you have to consider referral visitors. These are people that have been referred to you via a third party. Referrals are a great way of boosting your search engine optimization. When other sites refer their visitors to your site, it shows that your site has information that can be helpful. Search engines love this and will rank your website higher than others. It’s indicative that others find your website content valuable.
Develop Your Online Presence Today
A robust online presence is crucial now more than ever, which means companies now rely on internet sales more than physical location sales. Buyers are also looking to be able to buy and receive goods without leaving their homes. This means that every business needs to begin building its online presence.
Regardless of what you have to offer and its quality, if your business doesn’t optimize its opportunities to sell online, your competitors will have an edge over you. Do not wait. Improve your sales growth today!
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