Nowadays, most businesses create an online presence to make their content easier to find and promote freely on widely used platforms. At a glance, Facebook posts and blog posts are separate ways of online marketing; however, it benefits you to consider utilizing both.
Creating an online platform is essential because it makes your business more accessible to consumers worldwide and allows you to keep up with similar companies operating in a competitive market.
What Is a Facebook Post?
A Facebook post is anything that is added to a Facebook profile. These include text posts, photos, videos, and polls. Facebook is probably the best social media platform for businesses to post on because of these multimedia options and other features discussed further in the article.
What Is a Blog Post?
A blog post is added to a regularly updated website, usually written in a conversational style. The content of a blog post is designed to create a stream of traffic for its affiliated website. Blog posts are also ideal for businesses because there is freedom of post length, and they can also include multimedia features like photos and polls.
The Benefits of Facebook Posts
As of early 2021, Facebook has almost 2.8 billion global users (information found at https://sproutsocial.com/insights/facebook-stats-for-marketers/). This means that businesses have a massive audience already using the platform, so all you need to do is make your posts relevant and interesting to encourage people to follow your page.
Facebook is an ideal site to use for short, eye-catching posts. If you post images, users won’t have to scroll through long chunks of text to learn vital information about your business. Facebook also has a feature that allows users to save posts so that they can revisit them later. This is convenient and avoids users forgetting the name of the business they wanted to look into.
When it comes to advertising, a carousel advertisement is an option on Facebook. It is a series of ten images or videos, all chosen by you. This gives you the freedom to market ten different aspects of your business and announces things like discounts, special deals, things you are working on. Each image/video has a ‘Shop Now’ button below to take users directly to your website.
Facebook is arguably the most convenient social media site because users can save posts, share them with their Facebook friends and use the save feature to revisit those posts later. The easy sharing on Facebook means that your posts can circulate very quickly and even go viral if enough people like them. This helps bring new users to your page.
You can also post videos on Facebook. Adding subtitles to your videos makes them even more accessible and benefits you because many users have Facebook videos on mute. Video adverts are more fun, creative way to market and give your business a modern feel.
Posting polls on Facebook allows you to interact with your followers and show that you consider their opinions when it comes to your business. This is a quick and easy way for users to interact with you and give you some valuable insight into what your customers think about your business.
The Limitations of Facebook Posts
Facebook posts are situational and can become outdated quickly. It is also more difficult to find older posts once they have been buried in the chronological timeline.
It is easiest to search businesses on Facebook when you already know their name and follow them to read their posts; otherwise, it’s implausible that those posts will reach billions of users.
The only promotion that your posts will receive will be by Facebook because individual social media posts are highly unlikely to appear on search engines unless you specifically search for the business. Even then, users have to log in to interact with your page correctly. If you want to optimize social media posts, you will need to create separate accounts for each of the most popular platforms.
The Benefits of Blog Post
One major bonus of making blog posts for your business is that blogs can be monetized so that you can turn your adverts into money. Blog posts are less restrictive than Facebook posts because you can make them as long as you like without worrying about wasting any characters before hitting the limit.
Blogs are much easier to find for potential consumers who are browsing the internet using the product name. This is because of the search engine optimization (SEO) of a regularly updated blog. It increases the traffic to your website because people are more likely to visit pages that come up on the first page of their search engine.
You have a greater variety of options for posts on a blog than on a social media profile. The formatting of a blog makes it easy to navigate and find out more information about everything that a business offers. Your content is also longer lasting than situational social media posts.
You can encourage discussions on your blog posts by inviting people to respond with feedback about your business. This will help ensure that your marketing is current and help you communicate one-on-one with your clients. Clients can also create their own discussions, which will help make a dedicated audience for your brand.
A blog may appear more trustworthy than a social media page because more can be shared about the business, and many social media profiles turn out to be scams. You can also answer any queries by creating lengthy posts so that your clients feel noticed and recognize that your business is authentic. The more information you can provide, the better, so a blog is preferable because of its more extensive posts.
You can make your blog look organized as well as attractive by changing the colors, the fonts, and the layout. In a sea of online marketing, you can make your blog posts stand out without being restricted by the rigid structure of a social media platform. Commerciality is linked to effective marketing, so it’s essential to do everything you can to make your business noticeable.
The Limitations of Blog Posts
Blog posts will take longer to create than Facebook posts because you can post full-length articles on a blog, so more research, editing, and proofreading are necessary before posts are made public.
It may also take longer to amass followers on a blog than a Facebook page because Facebook recommends businesses to users that may like them. A blog relies on SEO to get noticed by more potential consumers, so while blogs can have massive audiences, those people first need to find the blog to follow its content.
Why You Should Utilize Both
Online marketing aims to reach more people and encourage website traffic, so utilizing blog posts and Facebook posts ensure that you are not limiting yourself to just one platform. Not everyone uses Facebook and may prefer to read your blog posts, and those who follow your Facebook page can be directed easily to your blog so they can read all your marketing posts.
The internet is a great tool to market a new business or give a fresh feeling to a long-term business. So long as your content is accurate to your website and you communicate effectively with potential consumers, you will find marketing through Facebook posts and blog posts a worthwhile, rewarding experience.
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