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Tower Local

Northwest Arkansas Based Local Web Design and Marketing

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Content Marketing

Blogging Your Way to Full Business Potential

July 24, 2021 by Joyce

Whether you’re looking to expand your internet presence for an existing business or you’re looking to turn a blog into a business, learning some basic blogging skills can help you connect with consumers on a personal level and drive traffic to your website. Many small business owners find that blogging allows them to better compete with large …

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How to Create Engaging Social Media Posts

July 23, 2021 by Joyce

Even the most social network-savvy people, when opening a business, can hit a snag when trying to handle social media for their company. If you already regularly use Facebook and Pinterest in your personal life, you may feel like you’re already a social media expert! Still, personal accounts and business accounts have very different sets …

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3 Ways Original Content Improves Digital Marketing Strategies

July 21, 2021 by Joyce

According to the 2017 Content Marketing Institute yearly report on tactics and recent trends in content marketing, 38 percent of marketers were expected to raise their digital marketing budgets in 2018. This number continues to grow as more and more businesses discover the magic of social networking as a marketing strategy. The implication is that …

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Why Did Google Remove My Content From the Search Results?

July 20, 2021 by Joyce

If your business has an online presence, you understand the essence of your content ranking on search engine results. Google is the most popular search engine, and if your content shows there, it means there is a high chance of getting organic traffic. This improves your site’s visibility and may lead to a high conversion …

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Facebook Posts or Blog Posts – Why Not Utilize Both?

July 19, 2021 by Joyce

Nowadays, most businesses create an online presence to make their content easier to find and promote freely on widely used platforms. At a glance, Facebook posts and blog posts are separate ways of online marketing; however, it benefits you to consider utilizing both. Creating an online platform is essential because it makes your business more …

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Using Your Blogs to Create Website Authority

July 12, 2021 by Joyce

Website authority, popularly known as domain authority, is an SEO concept that describes the website’s relevance in a specific subject area. It predicts the likelihood of the website to rank in search engine result pages (SERPS). Website authority is important because it determines how much organic traffic you may receive from major search engines like …

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6 Steps for Successful Content Marketing

July 1, 2021 by Joyce

The most challenging aspect of content marketing is capturing the viewpoint of users and potential consumers. Content is written from the perspective of a business or agency. Since the products are well-known, product materials are written in bulk, habitually, or even haphazardly. On the other hand, companies miss the potential to display the outcome concerning …

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