According to the 2017 Content Marketing Institute yearly report on tactics and recent trends in content marketing, 38 percent of marketers were expected to raise their digital marketing budgets in 2018. This number continues to grow as more and more businesses discover the magic of social networking as a marketing strategy. The implication is that all marketers must continually come up with innovative Digital Marketing Strategies to compete for the attention and loyalty of customers favorably.
One of the sure-proof ways to stay ahead of the digital space competition is to pump out original content on a regular basis. This article explains why this is something you should be doing.
What Is Original Content?
In the digital marketing world, the term original content means precisely what you think it does. It refers to content that you make yourself, is uniquely your own and can pass a plagiarism check. Simply put, it is information that a consumer would not find anywhere else.
Recently, there has been a significant shift in how search engines respond to unoriginal content. Google, for example, has increased the ranking standards for digital marketing queries. Suppose the information you post on your website or blog is littered with duplicate material, shady backlinks, too many keywords, or doesn’t offer readers any vital information. In that case, your post will be lowly ranked. It will be buried under page and page of original content that doesn’t frustrate users.
Most digital marketers have taken note of these recent changes. They have taken action by advising their clients to update the stale content on their websites in accordance with the current sophisticated search engine optimization digital marketing standards. This is just an example of some of the power that original content has.
Creating Original Content for Your Brand
Original content, while necessary, is only relevant to your customers when it is in sync with the nature of your business and your brand’s message. It would help if you also incorporated other tools into your presentations, such as images, videos, and articles.
For instance, if you sell women’s clothing, you can create fun clips of different women wearing your designs, sneak peeks into your manufacturing process, or live customer reviews. This content is likely to resonate more with your customers than an infographic about forest fires.
Suppose you have little or no experience in digital marketing. In that case, you should also consult a professional digital marketing agency that can help you generate more views by choosing the right media advertising channels for your business. They will help get your original content to your target audience.
What Are the Benefits of Original Content?
1. You Control the Conversation
Producing original content is synonymous with addressing your clients’ pain points and meeting their needs. Consumers are constantly searching for solutions to their pain points and ways to make their lives easier. By creating and dispensing content that solves these problems, you get to establish that you understand your target audience and know how to help them. You are now in charge of the conversation.
As a proactive marketing strategist, you get to dig through data to understand the problems plaguing your audience. With this information in hand, you can now come in with truly original ideas for content that solves this problem, which keeps your work fresh and engaging. You get to show your target market that you have the knowledge and ability required to be a resource to them.
Content that is well-researched, creatively written, informative, and captivating isn’t exactly easy to find. When customers come across it, they consume it, share it with friends, and keep coming back for more. You are no longer a fish in the current of marketing; you control the waves by having a say on what many people are consuming. This ability can skyrocket your performance and brand visibility.
Additionally, by researching and posting alternative solutions to your client’s problems, you will make their work more efficient and their lives much more straightforward. You will also demonstrate your ability and knowledge to be a reliable resource to your client’s queries and establish yourself as a trustworthy brand.
2. Google Loves Original Content
With the billions of content currently available online, you should know as a content creator or a digital marketer that designing unique content plays a crucial role in determining the success of your SEO strategy. Posting original content will not only increase your online visibility, exposing you to the right target audience, it will also help you score high-quality backlinks. You can have your content on reputable online publications that only post relevant, informative, and original posts within no time.
That said, if you want to improve your SERP ranking and marketing campaigns and get powerful backlinks, you should ensure you create high-quality, unique content for all your advertising sites. Make yourself so visible that clients have no choice but to come to you for answers to their pain points.
3. Original Content Drives Sales
Most clients want to associate themselves with people who are more knowledgeable in their business. For example, a client needs to fix their leaking roof, and they decide to research online on the details of the project. Then, they happen to find your well-written blog that clearly explains how to deal with their roof problem. They will certainly contact you, and hence, with the right strategy and content, you will be guaranteed more leads, subscriptions, and interests in your business.
Moreover, deciding to frequently post solutions on your advertising sites to solve any potential problem your clients might have about the products you deal with could significantly improve your sales.
In today’s marketing world, the best digital marketing strategies have proven to be significantly essential in growing brands and businesses. Creating original content is at the top of the list of these strategies for the reasons explained in this article and more.
Now that you understand how it can help you increase your target audience and increase your sales and visibility, you should create content that your customers will love. Doing so will also put you ahead of the competition and ultimately increase your revenue levels.