Tower Local
Northwest Arkansas Based Local Web Design and Marketing
Whether you’re looking to expand your internet presence for an existing business or you’re looking to turn a blog into a business, learning some basic blogging skills can help you connect with consumers on a personal level and drive traffic to your website. Many small business owners find that blogging allows them to better compete with large …
Even the most social network-savvy people, when opening a business, can hit a snag when trying to handle social media for their company. If you already regularly use Facebook and Pinterest in your personal life, you may feel like you’re already a social media expert! Still, personal accounts and business accounts have very different sets …
According to the 2017 Content Marketing Institute yearly report on tactics and recent trends in content marketing, 38 percent of marketers were expected to raise their digital marketing budgets in 2018. This number continues to grow as more and more businesses discover the magic of social networking as a marketing strategy. The implication is that …
If your business has an online presence, you understand the essence of your content ranking on search engine results. Google is the most popular search engine, and if your content shows there, it means there is a high chance of getting organic traffic. This improves your site’s visibility and may lead to a high conversion …
Nowadays, most businesses create an online presence to make their content easier to find and promote freely on widely used platforms. At a glance, Facebook posts and blog posts are separate ways of online marketing; however, it benefits you to consider utilizing both. Creating an online platform is essential because it makes your business more …
Website authority, popularly known as domain authority, is an SEO concept that describes the website’s relevance in a specific subject area. It predicts the likelihood of the website to rank in search engine result pages (SERPS). Website authority is important because it determines how much organic traffic you may receive from major search engines like …
The most challenging aspect of content marketing is capturing the viewpoint of users and potential consumers. Content is written from the perspective of a business or agency. Since the products are well-known, product materials are written in bulk, habitually, or even haphazardly. On the other hand, companies miss the potential to display the outcome concerning …
