Websites have become an essential element in today’s digital and business world, as they are an excellent online presence. Yet, a site that does not embrace the best SEO practices might not offer the results you envision. Understanding what SEO practices to embrace and how to do it will help improve your business performance, or you can always have Tower Local take a quick look.
What Are SEO Practices?
SEO best practices are a set of tasks aimed to improve your website’s search engine rankings. While there are various strategies to embrace, your page cannot rank on the first page if you do not understand these SEO practices. Some of the most popular SEO practices are keyword research, backlinks, and on-site optimization.
Top SEO Best Practices to Consider
Understanding what SEO practices to use in growing your business will help lay the groundwork for enhanced site visibility. Some of the practices to embrace are as follows.
i. Focus on Content
Often, tech-savvy individuals will remind you that content is king. Therefore, aim at aligning the content with search intent, which is the reason behind every query. Satisfying it will significantly improve your search engine rankings. You’ll find search intent comes in four distinct forms: informational, navigational, transactional, and commercial.
A search is informational if you want to know certain information, not necessarily about an item or service. For instance, what is the weather tomorrow?
Navigational search intent is when the user aims to find specific websites or apps, like, Amazon.
Commercial search intent is when users are looking for specific information about products. Yet, they have not settled on a particular choice. For example, what are the best SEO tools?
Transactional search intent is when a user wants to buy or sell a product. An example would be, buy an HP laptop.
ii. Internal Linking
Internal links are critical elements whenever you want to establish an information hierarchy for your site. These links also help search engines to understand the content on your page much better. In addition, you can rely on internal links to boost your organic traffic by over 40%, but only if you correctly use them.
Internal linking is a straightforward process, as you only need to add a link from one page on your site to another. However, be careful enough not to use random links. Preferably, aim at linking pages that provide better and more relevant content. You could also consider backlinks from other authoritative sites.
At the same time, use keyword-rich anchor text when linking various pages. These links should feature the main keyword and be informative or descriptive.
iii. Keyword Research
Take the time to determine the strategic keywords to use on your website’s content. These keywords guide you on how to create content that satisfies the readers and the search engines. The first step would be to understand your target market and how they search for your content or services.
iv. Optimize Images
Images often help improve the user experience of various readers or website users. While you could spend a lot of time choosing the right image, you are likely to forget to optimize it. Yet, optimizing these images helps boost SEO and your organic traffic.
First, choose the best file format between JPEG and PNG. Next, compress the images and provide their alt text. The best approach to uploading your images would be by the lazy-loading technique. This approach avoids loading non-critical elements, meaning that they can only load when the user needs them.
v. Optimize the Page Speed
No user wants a slow-loading page. If your page takes too long to load, most potential clients are likely to consider alternatives. Ensure that your site’s performance is unrivaled, allowing users to enjoy a seamless experience.
Factors that Affect SEO and Website Performance
Various aspects go into improving your site’s performance. Adopting SEO best practices assures you of excellent returns in the long run. However, the following are some of the most critical elements to observe in this pursuit.
i. Competitive Keyword Strategy
After conducting keyword research, you’ll have to come up with a reliable keyword strategy. This aims to identify how best to handle or target specific keywords. A competitive keyword strategy focuses on particular elements: search volume, relevance, intent, current ranking position, and competitiveness.
It would be best to prioritize keyword strategy, as it determines how successful your SEO project will be. For that reason, allocate a huge chunk of your SEO budget to this aspect. Remember, keyword strategy does not mean that you focus on one keyword at a time. Instead, choosing the right group of keywords will help attract significant organic traffic.
ii. Keyword Research
Keyword research involves finding information about how your target audience searches for relevant products or services. It ensures that you know the search intent and how best to address their issues. With excellent keyword research, you’ll effortlessly improve your organic traffic.
Your keyword research strategy must include the following elements:
- It must have pillar content and a topic cluster approach
- It should focus on the behavior of your target audience
- It should establish objectives and key results
- It must identify specific opportunities, allowing you to capitalize on them
iii. Website Structure
Site structure is an integral element of your SEO strategy. This structure helps identify the most critical pages for search engine rankings. Your site’s structure influences which articles will rank the highest in the search engine. This site must deliver excellent loading speeds, user interface, and navigation.
Remove or update old content for excellent results, evaluate the site’s categories, and improve the internal linking structure. You could also consider hiring a professional to help out on this.
iv. Internal Link Structure
An internal link is a link that goes from one page on a domain to a different one on the same domain. This link helps improve navigation and user experience. In addition, internal links establish information hierarchy, improve navigation, and help spread link equity. Your internal link structure must focus on interlinking relevant web content.
In conclusion, SEO forms a vital part of growing your website and business. With the information provided above, you’re already equipped with the basic understanding of good SEO practices. To take your site’s SEO strategy a step further, consult with an expert on specific steps to improve.