Are you planning to use Facebook ads to market your business? If yes, then you need to do all you can to avoid landing in Facebook jail. Facebook can blacklist your business page or profile for flaunting its policies, such as posting inappropriate content or not paying for ads on time.
When your account is jailed, some crucial features get blocked for up to 21 days, and in some cases, the entire account may get suspended.
There is nothing more frustrating than learning that your business page can no longer run ads. This move will not only damage the reputation that you have worked so hard to build but will also slow down your marketing effort.
So, how can you prevent your ads from being in the bad books of Facebook? Below are some important tips on how to keep your ads out of Facebook jail.
1. Ensure You Have Good Facebook Page Quality
One of the things that could make Facebook ban your ads is low page quality. Low page quality means that your Facebook page does not provide relevant information to your target audience. Facebook has, over the years, strived to ensure they provide a good user experience to its users.
So before running your ads, they want to be sure that users who will click the ads will find quality and information that will help them make informed decisions.
If Facebook realizes that your Facebook page has shallow or inaccurate information, it could jail your ads because it does not want to direct users to a page that is not useful.
So, make sure you post quality and informative content on your Facebook page to improve your page quality. If your Facebook page quality is low, then you run the risk of your ads taking long to get approved or, in worse cases, the ads being blocklisted.
2. Facebook Ad Quality
The quality of your ads will also determine whether they will get approved or not. Before Facebook approves an ad, they usually consider various factors, including its relevance to your target audience, text to image ratio, image quality, among many others.
Facebook QA tools have become more sophisticated and can easily detect whether an ad meets its quality standards or not. Therefore, if your ads are not genuine or relevant to your business’s products or services, you can almost be certain that they will get jailed.
Additionally, if your ads are targeting irrelevant users, then they may not be approved. So, before running ads on Facebook, make sure you read and comply with their guidelines regarding ad quality.
3. Follow Facebook Ad format
Another reason that could land your ads on Facebook jail is not following the correct format that Facebook has outlined. Facebook has a wide variety of ad types. If you mismatch your ads, Facebook will view that as a poor user experience, which could land them in jail.
Facebook may also think that you are trying to cheat the system, resulting in the suspension of your ads and, in some cases, even your business account for a certain period. So, make sure you follow the correct add format.
4. Create a Quality Landing Page
As said earlier, the main goal of Facebook is to create a good user experience. They want to direct their users where they will get quality and adequate information or solutions. One of the best ways to prevent your ads from being denied is to ensure you create a quality landing page that provides valuable and relevant information to users. If your landing page has a high bounce rate, then it will raise a red flag that could result in your ads being jailed.
5. Make Your Payments on Time
Your ads will be blocked if your billing is not in good standing. Always crosscheck your billing status to see if it is in a good place with Facebook policy.
The best way to avoid your ads being jailed is to ensure you make your payments on time as stipulated in the Facebook policy. If you are using credit cards, ensure they are not outdated.
If you discover that you cannot launch your ad campaign or if your campaign stops unexpectedly, then it’s very much possible that your billing is not in good standing. In such a case, the solution is to pay off any outstanding balance quickly to get your ads out of Facebook jail.
6. Avoid Restricted/Prohibited Topics
Your ads will automatically go to jail if you advertise products or services that are prohibited by Facebook. Therefore, before you run your ad campaign on Facebook, ensure you read their policies to know the topics that are prohibited or restricted.
7. Avoid Spamming
Although it is difficult to avoid spamming entirely, try as much as possible to avoid it. Facebook usually allows users to report others for spamming. Sometimes your intention may be good and genuine, but another user may think you have spammed their content and report you.
For instance, a competitor who is envious of your business progress could deliberately report you with the aim of harming your business reputation.
One of the best ways to prevent spamming is to provide details on the about section. Also, if you suspect that a competitor is envious of your progress and may deliberately report you for spamming to harm your business, block them, especially if you are about to do something significant, like launching a new product.
8. Keep a Single Account
Your ads could go to jail if you have multiple Facebook accounts for your business. Having multiple accounts is an indication that you are up for no good. Facebook usually encourages users to have one account for their business. So, ensure that you keep a single account for your business.
Your ads being blacklisted could slow down your business growth and deplete your limited resources, especially if you are running a small business.
Therefore, if you are planning to use Facebook ads, you should strive to ensure they don’t land in Facebook jail by following the tips given above. Also, make sure you read Facebook policies and comply with them before running your ads.